Kevin Lau unboxes and customizes a brand new pair of Nike Stranger Things Blazer Upside Down!
Kevin Lau customizes a brand new pair of Nike Air Force 1 Lows!
Kevin Lau shows you the tools you’ll need to make the kicks of your dreams!
Kevin Lau unboxes and reviews a new pair of Nike Joyrides!
Gucci recently made waves online for a design choice and I’m not talking about their turtlenecks. These Gucci “distressed” low tops going for $870 had Twitter in disbelief.
They kinda look like a worn Nike SB Dunk low, so not the worst thing in the world. I have to think that the people hating on these shoes are either not into sneakers or have a problem with a $870 asking price for sneakers, which I totally get. I don’t think I could ever pay that much for shoes, but isn’t everything Gucci overpriced anyway?
What these fiscally responsible haters fail realize the trends in fashion in which vintage is so popular these days. I’ve seen vintage concert tees go for at least $500 in shops around LA. There are shops, such as Sean Wotherspoon’s Take Two, dedicated to selling used clothing at high markups. Nike has released many sneakers this past year with the vintage worn look and all of them have been praised. All the examples have insane resale value, in some case more than that Gucci sneaker and nobody batted an eye.
I recently saw these Maison Margiela in person. These are best described as trash shoes. In pictures they look like garbage, but in person they are so ugly they are appealing. These shoes retail for $1645, yes that’s right. These shoes are a total flex.
For me personally, I don’t find it desirable, to buy something that appears used. However I totally endorse wearing it in yourself and getting that desired look. The Jordan 1 x Nigel Sylvester was made to look like one that he wore in as he biked. Those sneakers are special to him because he skated in them, he has a special connection to that sneaker because he biked in them endlessly and he became pro BMXer. I could see fans of Sylvester wanting to get the sneaker, but I can’t imagine anybody else wanting them for the right reasons. You just want a used looking sneaker that’s a tribute to somebody you don’t care about? Why???
Nike recently revealed a SB x Air Jordan 1 collab that capitalized on the used aesthetic, not because it is made to look vintage, but because as you wear them and beat them up they change to a different colorway. They go from a a purple/gold color to the classic Chicago colorway. This really should make any enthusiast want to use them everyday.
I’m not immune to the vintage look hype as I customized my own Nike SB Dunk HI. The denim looked nice but after awhile I thought they needed a refresh so I bleached em a little bit and used some sand paper on em to distress em. Now I have incentive to wear them to really give an authentic vintage aesthetic. You like?
Although brands are just making what people are buying, “You should wear yo’ shoes!”
Big Baller Brand (BBB) is back in the news as pictures of Lonzo Ball, their lone athlete, covering his BBB tattoo surface back on March 26th. Rumors have linked Ball with Nike as he posted this IG message on March 23rd:
ESPN.com Ramona Shelburne and Paula Lavigne confirmed that Lonzo had cut ties with BBB’s co founder Alan Foster when he discovered $1.5 million dollars missing from his personal and business account.
From the article:
“Foster has served as the business manager of all of the Ball family’s companies, including Big Baller Brand — which was formed as a limited liability company in 2014. Foster developed a close friendship with the Ball family beginning around 2010, when Lonzo and Foster’s son became friends as seventh-graders. It was Foster, Lonzo’s father, LaVar Ball, has said, who helped convince him to create a shoe and apparel company featuring his three basketball playing sons rather than allow Lonzo to sign one of the guaranteed multimillion-dollar endorsement deals that had been offered by more-established shoe companies such as Nike and Adidas.”
Surprisingly the outspoken polarizing patriarch, Lavar Ball, has had little say except for “I’ve always believed in the best in people. Regretfully, I put my complete trust in Alan Foster to manage my son’s business affairs,” LaVar said. “At the end of the day, family comes first, and I support Zo wholeheartedly. Together, we will make this right.”
From reading the article it is good to see that Lonzo does have some good people in his corner. It’s always tragic to hear about a athlete that gets in trouble because he has a bad agent or financial manager looking to take advantage of a kid. It’s also incredible to kind of hear some regret on Lavar Ball’s part. He knows that he put his son in a bad situation by setting up this bad deal and it’s refreshing to see a different side of Lavar. What’s even worse is that BBB is probably bound to fail now. Without a star athlete to promote its products and with an “F” score from the Better Business Bureau things are not looking good for the brand. It just goes to show how hard it is to start a shoe brand outside of the heavy hitters. Maybe if you want to start your own shoe company, you just might wanna “Stay in yo’ lane.”
Update 4/3/19 Via SoleCollector.com
According to official paperwork obtained by NBA insider Shams Charania, Zo is suing Foster for damages “in excess of $2 million” and “funds taken by Foster from BBB…to purchase assets in Ethiopia in means of, among other things, secreting stolen funds.”Read More
Get ready to fight some bots, some moms, hypebeasts and resellers, the Travis Scott x Jordan 1 is set to get a restock May 3rd according to the often reliable app, J23. I remember being so disappointed watching this year’s Super Bowl, not because the game sucked, not because Maroon 5 is bleh, but because these didn’t release during Scott’s guest appearance during halftime. Many sneakerheads and I thought Nike would release like the they did the previous year with the Jordan 3 JTH, which released during Justin Timberlake’s performance. However they did the surprise release while the popular rapper performed at the Grammy’s on the SNKRS app selling out almost instantly. This is one of four collabs that Scott has worked on with Nike as well as his third Jordan. All four sneakers have remained super popular, the Jordan 4 was thought to be one of the best releases of 2018, his Air Force 1 with the detachable swoosh logo aesthetic have been used on other sneakers, and Scott’s name on a Jordan 33 even sold out!
“Travis established aesthetic, the Air Jordan 1 Retro High OG NRG “Cactus Jack” features a mix of earthy brown nubuck and white leather accented by an interesting backward Swoosh design. Another unique detail comes in the form of a hidden stash pocket at the stitched ankle collar. Cactus Jack heel embossing, retro Nike Air tongue tags and mismatched insoles serve as additional branding elements. Finishing up the design of the shoe is an off white midsole and dark brown rubber outsole”
I know that these are gonna be virtually impossible to get and although I’m not too familiar with Scott’s work, I’m definitely gonna try and cop these. The oversized backwards swoosh makes for an interesting simple touch that is unique yet also doesn’t overshadow the iconic Jordan 1 aesthetic. Keep an eye out for it on the Nike SNKRS app and enter yourself into as many raffles as you can and expect that “L”.
Sneakers, like anything else, go through design trends. Some are great, some I look back on with disgust, but something that i’ve definitely been loving is recently is the trend in sneakers using different materials and the fact that it’s being highlighted now with different colors so it really accentuates the silhouette of the sneaker. The first sneaker that I can vividly recall seeing this in is the classic Nike Cortez. In the picture below you can see how the shoe is predominantly made of nylon, with a suede top, and leather check mark. It just adds a different touch than an all leather upper and the nylon definitely makes it a more breathable shoe, which I’m sure was a vast improvement for runners, it’s original audience.
Probably the reason for this recent trend is Off White founder/designer, Virgil Abloh. Abloh’s collaboration “The Ten” with Nike that started in 2017 and ended in 2019, was probably the most successful collaboration in recent history, both artistically and commercially, as they look great, sell out instantly and the resale is insane. “The Ten” features Nike’s most iconic sneakers with a deconstructed/reconstructed look. Abloh sought to make sure that you can see all that goes into the sneaker construction and you can see all the materials and details that go into an everyday product. Below you can see a picture of my Off White Air Max 90s. You can see all the different layers from the nylon, suede, and translucent soles. Little details like the tape look on the check and the details written on the instep of upper pay homage to the original samples and the designers.
I can confidently say that “The Ten” line probably influenced the latest Russell Westbrook Why Not Zer0.2. What do you think? Sure the colors are a bit crazier, but each color highlights a different part of the sneaker.
Adidas isn’t immune to this trend as the recently release Futurecraft 4d ZX 4000 is a perfect example of this. The 4D printed sole doesn’t overshadow, the similarly looking deconstructed upper. Little details such as the two tones of blue used on the mesh as well as the lightly used pink stitching really make this shoe stand out as whole, whereas in most of the other 4D shoes, the sole steals all the attention.
Finally even Yeezy is getting in on the action as you can see this in the Yeezy 500 and 700. You can see how the different colors of mesh, leather and suede build upon one another for a unique layered look. If you are seeing these for the first time, you probably don’t see it as me and many other people felt that same, but trust me when I say these particular chunky dad shoes grow on you.
I’m sure there are hundreds of other examples, but these I think are a few great ones. I wonder how much longer I’m going to continue to enjoy this aesthetic? Tell me what you think. What did I get wrong? What can I add? Let me know!