Kevin Lau unboxes and customizes a brand new pair of Nike Stranger Things Blazer Upside Down!
Kevin Lau customizes a brand new pair of Nike Air Force 1 Lows!
Kevin Lau shows you the tools you’ll need to make the kicks of your dreams!
Kevin Lau unboxes and reviews a new pair of Nike Joyrides!
It’s been a long time coming, but New Balance is definitely in the midst of a brand revival. I’m not gonna lie to you, there was period of time where I owned many NBs. I was living on my own paying off a car, rent, a school loan, sneakers weren’t the biggest priority for me. I just found NBs to be a happy medium of comfort and “style”. But as I grew older and my tastes changed the classic 574s stayed the same and I just never went back to them, to slowly realizing that I should probably throw these out cause I just got something new and I need space.
That was then and this is now and while they are still making weird runners and foam shoes that seem just like a poor attempt to keep up with the competition, New Balance is now starting to offer interesting options for a cooler, younger, hipper audience. And we a all started taking notice with the signing of Kawhi. His two models, OMN1 and 574, quickly sold out because they had bold design and color. Those shoes turned heads and captured the attention of a wider audience. It said we are more than dad shoes.
With the arrival of their Tokyo Design Studio, New Balance designs have been pushed to new limits beyond what anyone thought. Recently the Boston based company, teamed with six Japanese brands for their own collaborations (United Arros, N.Hoolywood, Beams+, nonnative, atmos and mita. While some more appealing than others and have their own story, the fact that they are experimenting should do them good.
Another collaboration announced this week was with New Era. They teamed up for a 997 and what’s truly unique about it is the removable/interchangeable logos and four pair of laces that it comes with, for endless customization options. It also comes with a matching hat!
Finally one more thing that I saw NB do to get me watching them again was their 30th anniversary of the 1500. Here is a quote from HighSnobiety:
“New Balance Japan presents the limited edition Sample Lab assortment of the 1500 and 1530, consisting of just 24 pairs. Colorways of the sneakers have been selected at random and packaged in a bag to hide the contents. Customers will then choose a bag to purchase, as the shoes will remain hidden until the transaction is complete.”
This is them saying you are going to buy something from us and you have no control and you are going to like it. It’s refreshing to hear such a confident voice from the brand.
New Balance is keeping their core audience and just expanding by reaching out to new audiences and positive results are starting to show. With some new designs, and limited quantity, they’ve created some hype around themselves to get the attention of more affluent sneaker wearers willing to look at their more premium priced offerings. If they can get their loyal base to slowly graduate up to those higher priced point sneakers and you are looking at a company that will start to compete with the bigger shoe brands.
This week Nike announced its latest innovation in cushioning technology and it’s called Nike Joyride. From it’s press release, it seems as Nike will be marketing Joyride to runners and will then slowly make its way into other demo, similar to the React technology release less than two years ago. What separates Joyride from other cushioning systems is that it consists of TPE (a copolymer of plastic and rubber beads) zoned off in the soles of the shoes allowing the beads to move and mold to your foot for a perfect personal cushion for your feet.
“Joyride is engineered to help keep legs fresh by delivering a personalized underfoot experience with great impact absorption in a surprisingly light, energy-returning package.”
I can’t wait to get my hands on a pair to try them out. From what I’ve read from reviews they all seem to be pretty satisfied with the results. Although I’ve read some articles criticizing Nike for using plastic beads as the main material due to environmental concerns, comparing them to the micro plastics used in exfoliating face and body washes. While I do share the same concern I’ll wait til Nike officially responds with all the information, before assuming anything like an uninformed ass that likes to complain for like bait, as Nike has made concerted efforts to curb their waste.
Could this finally be Nike’s answer the Ultraboost? They’ve been chasing an equivalent for years now and while React was popular we all know it ain’t boost. But with Adidas pretty much riding Ultraboost and celebrity collabs, I think people will definitely be giving Joyride a chance because they want something different. It’s gonna be great to see what they do with these beads, will they incorporate into existing models instead of air? Seeing the two toned beads in the heel is the most defining characteristic and it’ll be interesting to see if or how it changes shoe design. After what seems like nothing but a year of retros and collabs I’m excited again.
The Nike Joyride Run Flyknit was available starting on July 25 to Nike members and will be available to everyone August 15th for $180.Read More
I do my best not hate on sneakers. Like any movie, it could be somebody’s favorite. My last rant came on the heels of the Jordan Brand announcing their summer drops and how terrible I thought they were. And to no surprise you, the public, agreed with me as they sat on shelves for weeks. However this past week Nike did a surprise drop and released the Travis Scott (TS) Jordan 1 Lows to(o) much fanfare. While I appreciate the fair chance to get some hyped shoes, these shoes are absolutely overrated and deserve to be put in the dumpster.
The Travis Scott Jordan 1 lows is the latest example of hype. The original TS Jordan 1 Hi is a masterpiece. It’s along the lines of what I would call a perfect collaboration, paying homage to the original Jordan 1 as well giving it enough of a twist to make genuinely unique. The lows are just a poor retread. They aren’t a good basketball shoe and they look way too much like a far more super SB Dunk Low or an Air Force 1. The public is buying into the hype because of the demand for the first one. I know this because not once has anyone ever said they were looking forward to the low. Everyone has always trashed the J1 low.
Nike has always released low versions of other popular Jordan 1 highs to no fanfare. We saw what they were doing. Go to StockX and you can find any other pair for retail or less. This show the lack of love for this model til Scott put his name on it. Look at these side by side comparisons. I guarantee that no one would prefer the lows. The color scheme is even different and uglier that the highs and you can’t justify this solely materialistic purchase. This is a typical capitalistic move of slapping a name on a shoe that doesn’t sell, get people to think that they are missing out something to create interest and drive up the market. Brilliant business move, but terrible for the consumer.
I understand that some people may see this as a consolation if they in fact missed out on the highs, but getting the lows is just like when you parents got you a VR trooper toy when you really wanted a Power Rangers Megazord and Dragonzord. It’s not good and your denial isn’t helping. I’m sorry that I’m an old 90’s kid and you don’t get that reference. And I also totally get that these pictures make them both look super terrible.
If you are reading this, which I doubt you are, think about what you are buying. Does it really mean that much to you? Buy a shoe cause you want it and you want to wear it, but for the love of god STOP BUYING THE HYPE!Read More
Sneakerheads and myself have questioned whether or not Kanye West and the Yeezy brand had anything new to offer since we haven’t seen any radical design changes and a plethora of 350v2s for the past few years. Sure we have seen some design “leaks” but we could never be sure what was real or fake in this current internet age. But here comes Forbes magazine doing their latest profile on Yeezus himself, written by Zach O’Malley Greenburg, and now we know so much more.
Greenburg recounts the interesting day he spent with Kanye getting to know him up close and personal. Ye is even more of an intricate, obsessively detailed person than I could have ever imagined. The sheer fact that he made Greenburg put booties onto his shoes to enter his house, like an art exhibit, makes him seem as if he the guy you want to be an acquaintance with because he’s a good dude but not a full fledged friend because if you get to know him too well, it sort of gets old.
We also get a timeline of Kanye’s journey from the early 00’s to today from his early days as a producer to the present Yeezy empire. It’s inspiring to hear that he does put as much thought into the sneaker design than other athletes or entertainers in their footwear. The fact that he took the time to intern at Fendi, an Italian luxury brand shows that he cares and this isn’t purely a cash grab.
But the part of the story that got sneaker Twitter excited were the pictures. We got to see Kanye in the middle of a circle of a thousand Yeezy prototypes. There were unreleased silhouettes, colorways, slides, boots all seen in the pictures. The overwhelming amount got me excited again about the Yeezy brand. Look a those pictures, there ain’t nothing that I wouldn’t wear because I’m a Yeezy zombie, even the the 451s cause I want it to look like there is some kind of monster eating my feet. Click on the pics to get a better look. Is there something in there that you are excited about let me know! And read the article!Read More