Stuntin’ is a habit for David Banner! David Banner is not only a rap legend, but is one man who wants to empower black people all over the world. Moreover, he calls himself an activist, not just a rapper. Banner has collaborated with an independent retro basketball footwear brand, Ewing Athletics: the David Banner x Ewing Rogue. The David Banner Rogue dropped January 31, and is priced at $140 exclusively at EwingAthletics.com. The younger generation best remember him as “Philly Street” from the hit TV series Empire. He is also the head of his own media company, Banner Vision.
His goal, says Banner, is to focus on “The betterment of our people.” “I want to give other people opportunities,” Banner exclaimed, to FN. “Everything I do — from my production to my clothing line to my website — it’s a collaboration between me and my people. I just want to be one of those people who gives [others] their proper shine.”
Image Credit: Ewing Athletics
If you take a look, many black artists including Nicki Minaj, Lil Wayne, Gucci Mane, or Soulja Boy, support popular companies, including Gucci, Fendi, Louis Vuitton, or Dolce and Gabbana, but which black businesses are they supporting?
Where popular brands, such as Gucci and Fendi are white owned, multi-billon dollar, top-level, successful companies, rapper such as Nipsey Hussle was known to create his own lane. Nipsey Hussle was known to create black businesses and teach his community about black entrepreneurship. In a speech, during the 2020 Grammys, Diddy encouraged black people to own rights to their work, including music, films, etc. “We need the artists to take back control.
Banner’s inspiration comes from the Pan-African flag, and the Ewing Rogue consists of red, black, and green. Banner says, “Red is the blood of our people, black is our people, and green is the land.”
What he is doing in the community is giving black people a voice to create their own businesses, and also own what they create, so as a result, they can leave a generational legacy. As a result, they can give back to their own people.
“Now we need ownership and to guide where it goes; we create what’s popping, so it’s time for our community to benefit,” says Banner.
The message here is more than supporting black businesses. Banner’s message is this- supporting black businesses isn’t just being nice to the man down the street to support his local shop. It’s much bigger than that. If we learn to support and uplift one another, instead of focusing on white-owned brands, we would be so much more powerful, because we are worth it, and can possibly change the world. First we must find value in ourselves and our own people, and realize we are the future, and don’t need white validation to see the richness in our craft.