Big Baller Brand (BBB) is back in the news as pictures of Lonzo Ball, their lone athlete, covering his BBB tattoo surface back on March 26th. Rumors have linked Ball with Nike as he posted this IG message on March 23rd:
ESPN.com Ramona Shelburne and Paula Lavigne confirmed that Lonzo had cut ties with BBB’s co founder Alan Foster when he discovered $1.5 million dollars missing from his personal and business account.
From the article:
“Foster has served as the business manager of all of the Ball family’s companies, including Big Baller Brand — which was formed as a limited liability company in 2014. Foster developed a close friendship with the Ball family beginning around 2010, when Lonzo and Foster’s son became friends as seventh-graders. It was Foster, Lonzo’s father, LaVar Ball, has said, who helped convince him to create a shoe and apparel company featuring his three basketball playing sons rather than allow Lonzo to sign one of the guaranteed multimillion-dollar endorsement deals that had been offered by more-established shoe companies such as Nike and Adidas.”
Surprisingly the outspoken polarizing patriarch, Lavar Ball, has had little say except for “I’ve always believed in the best in people. Regretfully, I put my complete trust in Alan Foster to manage my son’s business affairs,” LaVar said. “At the end of the day, family comes first, and I support Zo wholeheartedly. Together, we will make this right.”
From reading the article it is good to see that Lonzo does have some good people in his corner. It’s always tragic to hear about a athlete that gets in trouble because he has a bad agent or financial manager looking to take advantage of a kid. It’s also incredible to kind of hear some regret on Lavar Ball’s part. He knows that he put his son in a bad situation by setting up this bad deal and it’s refreshing to see a different side of Lavar. What’s even worse is that BBB is probably bound to fail now. Without a star athlete to promote its products and with an “F” score from the Better Business Bureau things are not looking good for the brand. It just goes to show how hard it is to start a shoe brand outside of the heavy hitters. Maybe if you want to start your own shoe company, you just might wanna “Stay in yo’ lane.”
Update 4/3/19 Via SoleCollector.com
According to official paperwork obtained by NBA insider Shams Charania, Zo is suing Foster for damages “in excess of $2 million” and “funds taken by Foster from BBB…to purchase assets in Ethiopia in means of, among other things, secreting stolen funds.”